Someone said that “it’s not an IT conference, if Big Data is not mentioned” ….
I guess no one can avoid this buzzing word, which has been reported to the general public in TV & newspaper. This sounds so familiar back to 2000, just before the internet bubble bursted.
I am not criticizing the (relatively) new branch of technologies. Instead, I have strong belief into such innovative analytic capabilities, which bring text mining (over email / social media …), sentiment analysis, dynamic behavioural modelling and many others to the business. However, most of the companies (particularly in Asia) are not yet ready to be benefit from all these. Before a practical implementation infrastructure is established for wider use, these technologies will stay in the labs or those high-tech companies. Or a whole bunch of cash will be burnt into ashes, at the wish of the marketers.
In my own opinion, “Big Data” is disruptive, to both IT and business. New skills and processes are required. New mindset for those top management is essential. You can park the new tools aside to the traditional data warehouse / datamart, and wish it works over night. Companies should consider to create new teams away from the existing one to pilot the new innovation. And start with some internal problems, such as efficiency optimization prior to the revenue generating processes. This may help creating a huge battlefield inside the company.