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瞄準、開火

keso 說到瞄準、開火的先後次序問題,joel 有個十分不錯的分析。

兩者加起來得出這樣的結論:在已經成熟的市場上,應該瞄準先 (Ben & Jerry model)。反之,新技術、沒有明顥競者時,應該瞄準先開火 (Amazon,model)。以 google 在市場、技術、資金上的優勢,大概可以先來個亂槍掃射,然後再來個逐點擊破。

先推出產品到市場,可以得到得到最大的初始用戶群,進而肯定市場佔有率|。問題是之後用甚麼的方法、準則去篩選目標?

另外,當市場日漸發展、google 會否 (或何時) 由 Amazon model 轉到 Ben & jerry?

Filed under: 走在最前

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